Hola, yo soy Jorge Herrera @elchaurimx

Sr Graphic Designer± with a specialization in Branding & Design±or UX/UI | WordPress Specialist with +10 years ±of experience | Teacher | Entrepreneur | Founder of Sentinel Mexico©

elchaurimx

About ME!

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English Version±ol
English Version

Soy un técnico de programación con una licenciatura en animación, arte digital y multimedia, y una maestría en educación. Sin embargo, mi pasión es el diseño gráfico, especialmente el branding y el diseño UX/UI.

Tengo una amplia experiencia en una variedad de roles, incluyendo representante de atención al cliente, subdirector de tienda, animador junior, modelador 3D, community manager, profesor de bachillerato, profesor universitario, diseñador gráfico, consultor de marcas y jefe de marketing. También he sido jugador de voleibol en el equipo de mi bachillerato, baterista de varios grupos de rock y nu-metal, y solista con un álbum de música rap. Soy un escritor aficionado, un aspirante a escritor de novelas, gamer desde la cuna y muy apasionado de los deportes electrónicos.

As you can see, I'm a person who likes challenges and learning new things. I'm a storyteller who uses images and words to convey the right message to the right people.

I am confident that I can leverage my skills and experience to help your company achieve its goals. I am looking forward to hearing more about your needs and how I can help you.

Guadalajara Number

3312628362

Number Lean

4793912718

Toluca Number

7296986568

Other Information

  • Email:[email protected]
  • Residence: Guadalajara, Jalisco, Mexico©
  • Marital Status: Single
  • Nationality: Mexican
  • Birthday±years: 16 / 03 / 1994

Additional

  • Driver's license: Yes (Driver)
  • Own vehicle: Yes
  • Valid passport: Yes
  • Valid US visa: Yes
  • Availability to travel: Yes

Certifications

Languages

Spanish±ol C2 (Mother Tongue)
English©B2 (Professional)
Korean A1 (Basic/Limited)
Esperanto A1 (Basic/Limited)
French©A1 (Basic/Limited)
©Japan A1 (Basic/Limited)

Professional Profiles

Skills

Software's Suite

  • Microsoft 365 Suite
    Microsoft 365 Suite
    +20 years±
  • Adobe Suite
    Adobe Suite
    +15 years± years
  • Google Drive Suite
    Google Drive Suite
    +13 years±
  • Apache OpenOffice Suite
    Apache OpenOffice Suite
    +11 years±
  • Google WebDev Suite
    Google WebDev Suite
    +11 years±
  • Libre Office Suite
    Libre Office Suite
    +8 years± years
  • Meta Business Suite
    Meta Business Suite
    +7 years± years
  • Affinity Suite
    Affinity Suite
    +2 years±os
  • Corel Suite
    Corel Suite
    +1 year±o

Software

  • Adobe Photoshop
    Adobe Photoshop
    +15 YEARS±
  • Adobe Illustrator
    Adobe Illustrator
    +12 YEARS±
  • Google Chrome
    Google Chrome
    +12 YEARS±
  • Mozilla Firefox
    Mozilla Firefox
    +12 YEARS±
  • Trello
    Trello
    +12 YEARS±
  • Adobe After Effects
    Adobe After Effects
    +9 YEARS±
  • Adobe Audition
    Adobe Audition
    +9 YEARS±
  • Discord
    Discord
    +8 YEARS±
  • Autodesk 3DS Max
    Autodesk 3DS Max
    +7 YEARS±
  • Brave
    Brave
    +7 YEARS±
  • Adobe Indesign
    Adobe Indesign
    +6 YEARS±
  • Adobe Premier Pro
    Adobe Premier Pro
    +6 YEARS±
  • Google Ads
    Google Ads
    +6 YEARS±
  • Operates
    Operates
    +6 YEARS±
  • Visual Studio Code
    Visual Studio Code
    +6 YEARS±
  • Adobe Express
    Adobe Express
    +5 YEARS±
  • Adobe XD
    Adobe XD
    +5 YEARS±
  • Canva
    Canva
    +5 YEARS±
  • Hootsuite
    Hootsuite
    +5 YEARS±
  • Notepad++
    Notepad++
    +5 YEARS±
  • Meta Ads
    Meta Ads
    +4 YEARS±
  • Metricool
    Metricool
    +4 YEARS±
  • Blender
    Blender
    +3 YEARS±
  • Buffer
    Buffer
    +3 YEARS±
  • Figma
    Figma
    +3 YEARS±
  • Google Classroom
    Google Classroom
    +3 YEARS±
  • Mailchimp
    Mailchimp
    +3 YEARS±
  • Microsoft Teams
    Microsoft Teams
    +3 YEARS±
  • Monday
    Monday
    +3 YEARS±
  • ZBrox
    ZBrox
    +3 YEARS±
  • Affinity Designer
    Affinity Designer
    +2 YEARS±
  • Affinity Photo
    Affinity Photo
    +2 YEARS±
  • Affinity Publisher
    Affinity Publisher
    +2 YEARS±
  • Linkedin Ads
    Linkedin Ads
    +2 YEARS±
  • Mailercloud
    Mailercloud
    +2 YEARS±
  • Odoo
    Odoo
    +2 YEARS±
  • Tiktok Ads
    Tiktok Ads
    +2 YEARS±
  • VentiApp
    VentiApp
    +2 YEARS±
  • Zagomail
    Zagomail
    +2 YEARS±
  • Anthology (Blackboard)
    Anthology (Blackboard)
    +1 YEARS±
  • Atom Code Editor
    Atom Code Editor
    +1 YEARS±
  • Postly
    Postly
    +1 YEARS±
  • Sublime Text
    Sublime Text
    +1 YEARS±
  • UNUM
    UNUM
    +1 YEARS±
  • Upseller
    Upseller
    +1 YEARS±

Operating Systems

  • Microsoft Windows
    Microsoft Windows
    +20 years±
  • Linux (General)
    Linux (General)
    +15 years± years
  • Android
    Android
    +11 years±
  • Ubuntu
    Ubuntu
    +11 years±
  • Mac OS
    Mac OS
    +5 years±
  • Steam OS
    Steam OS
    +5 years±
  • iOS
    iOS
    +4 years±
  • Chrome OS
    Chrome OS
    +2 years±os

±Web Design & Management

  • Wordpress
    Wordpress
    +12 YEARS±
  • FileZilla
    FileZilla
    +10 YEARS±
  • Google Analytics
    Google Analytics
    +10 YEARS±
  • CPanel
    CPanel
    +9 YEARS±
  • Woocommerce
    Woocommerce
    +9 YEARS±
  • Cloudflare
    Cloudflare
    +7 YEARS±
  • Google Tag Manager
    Google Tag Manager
    +7 YEARS±
  • GoDaddy Panel
    GoDaddy Panel
    +6 YEARS±
  • Google Serach Console
    Google Serach Console
    +6 YEARS±
  • Cloudpanel
    Cloudpanel
    +5 YEARS±
  • Elementor
    Elementor
    +5 YEARS±
  • Google Admin / Workspace
    Google Admin / Workspace
    +5 YEARS±
  • Bunny CDN
    Bunny CDN
    +4 YEARS±
  • HPanel
    HPanel
    +4 YEARS±
  • MySQL
    MySQL
    +4 YEARS±
  • Cloudstore
    Cloudstore
    +4 YEARS±
  • Microsoft Clarity
    Microsoft Clarity
    +3 YEARS±
  • Shopify
    Shopify
    +3 YEARS±
  • MercadoLibre
    MercadoLibre
    +2 YEARS±
  • Plesk
    Plesk
    +2 YEARS±
  • Amazon Seller Hub
    Amazon Seller Hub
    +1 YEARS±
  • Mailercow
    Mailercow
    +1 YEARS±
  • Terminus
    Terminus
    +1 YEARS±
  • WHMCS
    WHMCS
    +1 YEARS±

Languages

  • CSS
    CSS
    Intermediate
  • HTML
    HTML
    Intermediate
  • Javascript
    Javascript
    Basic
  • PHP
    PHP
    Basic
  • SASS
    SASS
    Basic

Artificial Intelligences

  • Adobe: Firefly
    Adobe: Firefly
    +2 years±os
  • Google: Gemini
    Google: Gemini
    +2 years±os
  • OpenAI: ChatGPT
    OpenAI: ChatGPT
    +2 years±os
  • Microsoft: Copilot
    Microsoft: Copilot
    +1 years±
  • Seelab
    Seelab
    +1 years±

Knowledge

  • Brand Building
    Advanced
  • Ecommerce Design±
    Advanced
  • Graphic Design±
    Advanced
  • UI Design±o
    Advanced
  • UX Design±
    Advanced
  • Web Design±
    Advanced
  • DNS Management
    Advanced
  • Social Media Management
    Advanced
  • Prompts for AI
    Advanced
  • Copywriting
    Intermediate
  • Email Marketing
    Intermediate
  • Photography
    Intermediate
  • Database Management
    Intermediate
  • Illustration & Drawing
    Intermediate
  • SEO Optimization
    Intermediate
  • Programming
    Intermediate
  • Digital Animation
    Basic
  • Stop Motion Animation
    Basic
  • Traditional Animation
    Basic
  • Creation & Management of Campaigns±
    Basic
  • 3D Modeling
    Basic

Soft Skills

Decision Making | Emotional Intelligence | Critical Thinking | Creativity | Punctuality | Responsibility | Respect | Prudence | Commitment | Trust | Integrity | Resilience | Mental Flexibility | Self-Reflection | Leadership | Negotiation | Narrative | Oral and written communication | Team Leadership | Customer Service | Communication | Teamwork | Ability to analyze

Work Experience

CEO & Founder

Sentinel Mexico©

November 2017 - Present

Product Manager

Webstaurant Mexico©

November 2024 - June 2025

  • He was responsible for the launch of the company and platform (online store).
  • I led the omnichannel strategy and managed cross±-platform campaigns for Facebook, Instagram, YouTube and TikTok.
  • Led© corporate rebranding and developed© brand architecture for new product lines, implementing strategic©visual identity guidelines.
  • Designed±© and implemented© the e-commerce strategy, optimizing the user experience and conversion metrics©with a data-driven approach.
  • Executed© the complete development of eCommerce platform using Woocommerce, implementing CRO (Conversion Rate Optimization) strategies.
  • Led© the brand presence in national and local trade exhibitions, developing brand activation strategies.
  • Implemented© omnichannel product distribution between the online store & Mercado Libre focusing on customer service and optimized delivery.

Marketing Manager

Commercial Maquinox

August 2024 - June 2025

  • Dirigí la estrategia omnicanal y gestiono campañas cross-platform para Facebook, Instagram, YouTube y TikTok, logrando un aumento del 40% en engagement y conversiones.
  • Led© corporate rebranding and developed© brand architecture for new product lines, implementing strategic©visual identity guidelines.
  • Designed±© and implemented© the e-commerce strategy, optimizing the user experience and conversion metrics©with a data-driven approach.
  • Dirigí proyectos de optimización UX/UI para landing pages, aplicando metodologías centradas en el usuario y mejorando KPIs de conversión en un 35%.
  • Led© the brand presence in national and local trade exhibitions, developing brand activation strategies that increased
    la generación de leads cualificados en un 50%.
  • Implementé la transformación digital de procesos de captación y clasificación de leads, integrando herramientas de marketing automation que redujeron el ciclo de venta en un 30%.

Design±o & Marketing Coordinator

Mental Essence

January 2024 - July 2024

  • I led© the communication, marketing and design±o department, in charge of a specialist.
  • Planee, cree y programé el contenido para redes social de la empresa.
  • Optimized© and generated© graphic material for eCommerce.
  • Helped© in SEO optimization of the online store and products.
  • Design±© official mascots and characters for the brand.

Identity Leader

SaktËsi TelemetrÃa

December 2023 - September 2024

  • I led© the communication, marketing and design±o departments, in charge of two specialists.
  • Created and developed© internal and external communication strategies to find B2B customers and improved staff engagement.
  • Managed© SEM, SEO, and keyword optimization for social media platforms such as Facebook, Instagram, Twitter, Youtube, TikTok, and LinkedIn.
  • Redesigned±© the website, landing page and prototyping with Adobe XD, Figma and WordPress. In order to improve user experience and functionality.
  • Design±© and redesign±© both the main brand and the sub-brands, building complete brand briefs that specify the objectives of each, the industry, history, philosophy, goals, challenges and opportunities that drive the brand to define its public objectives.
  • I defined buyer personas and user personas, conducting a competitor analysis to inform the brand's guidelines in terms©of technology, colors, and typographies.
  • Responsible for the design±or UX/UI of the B2B application, and launch of new services and products on web platforms, aimed at a B2C market.

Head of Marketing©& Design±o

QDigital

February 2022 - August 2022

  • Gestioné el 100% de la creación de material gráfico de la empresa para fines de comunicación interna y externa.
  • I collaborated© with the implementation of the SAP platform, contributed to marketing strategies and played± a key role in the development of the brand identity.
  • Logré un aumento del 2% en el retorno de las compras a través de una estrategia de campaña de correo electrónico dirigida a clientes, lo que resulto en un aumento del 8% en las tasas de aperturas de los correos electrónicos de la empresa.
  • I© carried out a complete rebranding and developed© a new corporate identity.
  • Design±© and establish a strategic©positioning through©digital and communication channels to ensure long-term market share. This included actively managing social media and hosting webinars.
  • I© developed a marketing and communication strategy, ensuring a coherent language adapted to the target audience, mainly on social media platforms such as Facebook, LinkedIn, Instagram and Twitter in a B2B context.

Graphic Design±

Qvic©Mexico

October 2021 - December 2021

  • Design±© and develop© creative solutions graphically to meet marketing and communication needs.
  • He© developed brands and proposals of visual identities for projects to be carried out by the company, internally and to clients.
  • Developed© all the graphic material for internal and external communication of the company.
  • Design±© the editorial material for the publication of monthly catalogues of products and services offered by the company and its sub-brands.

Teacher of Baccalaureate in Graphic Design±

Columbia University of Technology (UTColumbia)

March 2019 - February 2021

  • I was a teacher in front of a group at the Technical©Baccalaureate level.
  • Established a marketing and communication strategy to maintain the same language with convincing and attractive messages for the target audience.
  • Assessed© student performance and diversified© approaches to meet the individual needs of each student, seeking to get the best version and the greatest retention of information.
  • I was a tutor in charge of the group and technical specialty©.
  • Implementation© of study techniques©and programs for reading comprehension and reading pleasure for new students.

University Center Teacher in Animation

Technological University of Mexico©(UNITEC)

May 2020 - July 2020

  • I was a teacher in front of a group at the Bachelor's level in the Design±, Animation and Digital Art career.
  • Exploré y compartí mis conocimientos en Adobe After Effects con los estudiantes mediante proyectos y trabajos desafiantes para explotar al máximo dicho software.
  • Implementation© of study techniques©and programs for reading comprehension and reading pleasure for new students.

Graphic Designer± & Web Developer

Freelancer

December 2012 - November 2017

  • Brand development.
  • Development and ±design of web pages and User Experiences.
  • Social media management.

Community Manager

Aram! Advertising

March 2017 - May 2017

  • Design±© agendas and publication strategies for clients.
  • Developed© Story Telling for social networks to get the message to the target audience efficiently to the company's customers and events.
  • Offered customer service and online crisis management.

Jr. Entertainer

Universidad del Valle de Atemajac (UNIVA)

August 2014 - August 2015

  • Model© props, vehicles, scenarios and organic characters for video game development using Autodesk 3DS Max Software.
  • Model© props and vehicles for the development of short films using the Zbrush Software.

Content Writer

Community of LoL Mexico©

July 2014 - April 2015

  • Catalog© articles and news on the website, with topics focused on esports.
  • Wrote© and designed±© official social media posts to attract readers to the project's official site.

Chief Content Officer & Founder

Tips de la Web / GamePlay Center

October 2010 - October 2014

  • Designed±© and developed© two online platforms for publishing technology and video game news.
  • I led© a team of enthusiasts in technology and video games.
  • Write© news and articles on the news platform.

Professional Internships

Polar Studio

April 2014 - July 2014

  • Edité videos y comerciales en la técnica Motion Graphics utilizando el software Adobe After Effects.
  • Model© and retouch© objects in 3D for use in advertising videos and short films using 3DS Max software.

Shift Coordinator (Assistant Manager)

Blockbuster Video Mexico©

July 2013 - April 2014

  • Led© and guided work team.
  • I was a branch manager during the closing shift.
  • He© developed activities as an assistant manager in store.
  • Managed© monetary issues, cash closing and shift closing.
  • Executed© and developed© sales actions to offer and sell additional services and/or products to which the client brought.

Web Developer

Fuelflex Mexico©

March 2013 - March 2014

  • Designed±© and developed© a website for a company in the hydrocarbons sector.
  • Designed±© and developed© an online store based on woocommerce.

Customer Service Representative (CSR)

Blockbuster Video Mexico©

January 2013 - July 2013

  • Offered customer service to each person who entered the branch.
  • Offer product recommendations based on your tastes, premieres and budget suitable for the customer.
  • Executed© and developed© sales actions to offer and sell additional services and/or products to which the client brought.

Studies

Academic©Degrees

Certificates & Specializations

Graduates

  • Diploma in Photography, Concept Art and 3D Modeling

    Diploma in Photography, Concept Art and 3D Modeling

    09 / 2017 | Universidad del Valle de Atemajac (UNIVA) | Zapopan, Jalisco, Mexico©

  • Summer Course Of Language

    Summer Course Of Language

    06 / 2016 | University of Victoria (UVIC) | Victoria, British Columbia, Canada

Learning Pathways

Other Studies

Courses

2025 (Ongoing)
2024 (20 Courses)
2023 (54 Courses)
2022 (7 Courses)
2021 (10 Courses)
2020 (92 Courses)

Webinars

2025 (Ongoing)
  • Copywriting in Mexico©: The Challenges and Opportunities!

    Copywriting in Mexico©: The Challenges and Opportunities!

    05/08/2025 | EBAC

  • UX/UI: The Path to a Career

    UX/UI: The Path to a Career

    24/07/2025 | EBAC

  • Product Management of AI Agents

    Product Management of AI Agents

    23/07/2025 | Alaimo Labs

  • Mastering Sales Navigator with Morgan J. Ingram

    Mastering Sales Navigator with Morgan J. Ingram

    27/05/2025 | Aimfox

  • The Road to VPN Replacement

    The Road to VPN Replacement

    22/05/2025 | Cloudflare

2024 (8 Webinars)
  • Learn about the benefits of the Travel dashboard

    Learn about the benefits of the Travel dashboard

    02/10/2024 | Uber

  • Investment Taxes: What You Need to Know

    Investment Taxes: What You Need to Know

    26/09/2024 | GBM

  • Strengthen your API: Advanced technologies and strategies for the digital world

    Strengthen your API: Advanced technologies and strategies for the digital world

    26/09/2024 | Cloudflare

  • Define your perfect customer: Workshop to create your Buyer Persona

    Define your perfect customer: Workshop to create your Buyer Persona

    12/06/2024 | donweb workshops

  • How to prepare your business for the digital future

    How to prepare your business for the digital future

    12/06/2024 | IEBS

  • Ransom DDoS, Meris botnet, and the latest DDoS attack trends

    Ransom DDoS, Meris botnet, and the latest DDoS attack trends

    04/06/2024 | Cloudflare

  • Genearte Sales with Dux-Soup and Sales Navigator

    Genearte Sales with Dux-Soup and Sales Navigator

    28/05/2024 | Dux-soap

  • How to extend your network security from your offices to anywhere in the world

    How to extend your network security from your offices to anywhere in the world

    21/05/2024 | Cloudflare

2023 (15 Webinars)
  • Pass the AI filter with a good CV

    Pass the AI filter with a good CV

    19/07/2023 | UTEL

  • Transforming Business With Gen AI: New Research on Successful AI Strategies

    Transforming Business With Gen AI: New Research on Successful AI Strategies

    19/07/2023 | Grammarly

  • Driving Business Results with Calendly

    Driving Business Results with Calendly

    18/07/2023 | Calendly

  • Learn how apps are attacked and how best to protect them

    Learn how apps are attacked and how best to protect them

    13/07/2023 | Cloudflare

  • Learn how to issue your CFDI Number version 4.0 in our workshop

    Learn how to issue your CFDI Number version 4.0 in our workshop

    21/06/2023 | Facturama

  • Weekly Walk-Thru: New Site Optimization

    Weekly Walk-Thru: New Site Optimization

    11/06/2023 | Ezoic

  • New tech stack makes sales teams 4x more effectiv

    New tech stack makes sales teams 4x more effectiv

    30/05/2023 | Dux-soap

  • Save hours responding to customer messages on Social Media

    Save hours responding to customer messages on Social Media

    23/05/2023 | Hootsuite

  • The New Era of Link Management

    The New Era of Link Management

    27/04/2023 | Rebrandly

  • Ecommerce Content Marketing: What Works Best in 2023

    Ecommerce Content Marketing: What Works Best in 2023

    11/04/2023 | Semrush

  • How to use Dux-Soup with Sales Navigator

    How to use Dux-Soup with Sales Navigator

    04/04/2023 | Dux-soap

  • How to develop an internationalization plan

    How to develop an internationalization plan

    15/03/2023 | IEBS

  • Behind the scenes: What more could Trustpilot do for me?

    Behind the scenes: What more could Trustpilot do for me?

    28/02/2023 | Trustpilot

  • Basic skills of a good leader: communication, empathy and decision-making skills

    Basic skills of a good leader: communication, empathy and decision-making skills

    14/02/2023 | IEBS

  • Automation tricks to smash your LinkedIn goals in 2023

    Automation tricks to smash your LinkedIn goals in 2023

    10/01/2023 | Dux-soap

2022 (9 Webinars)
  • LinkedIn Sales Navigator

    LinkedIn Sales Navigator

    20/12/2022 | Linkedin Learning

  • ETFs: Learn How to Use Them and How to Diversify Your Portfolio

    ETFs: Learn How to Use Them and How to Diversify Your Portfolio

    27/06/2022 | GBM

  • Genesis: A cable for every solution

    Genesis: A cable for every solution

    22/06/2022 | Redesign Pro

  • Edwards EST4 Webinar New Generation of Panels

    Edwards EST4 Webinar New Generation of Panels

    22/06/2022 | Edwards

  • Invoicing 4.0 Everything you need to know about the new CFDI version

    Invoicing 4.0 Everything you need to know about the new CFDI version

    15/06/2022 | Facturama

  • Zendesk On Air LATAM Play Experiences

    Zendesk On Air LATAM Play Experiences

    14/06/2022 | Zendesk

  • The technological trends that will define the future & the professions that will help you adapt to changes

    13/06/2022 | PeoplesNext

  • Demo's a look at the SAP Successfactors E-learning Module (LMS)

    Demo's a look at the SAP Successfactors E-learning Module (LMS)

    18/05/2022 | PeoplesNext

  • Modulaser Edwards Carrier Webinar

    Modulaser Edwards Carrier Webinar

    05/05/2022 | Edwards

2020 (11 Webinars)

Other

  • SEOday 2025

    SEOday 2025

    29/07/2025

  • Mindvalley AI Summit 2025

    Mindvalley AI Summit 2025

    25/07/2025

  • Talent Land 2025

    Talent Land 2025

    21/04/2025

  • WhatsApp Business Summit LATAM 24

    WhatsApp Business Summit LATAM 24

    08/10/2024

  • ZapConnect 2024

    ZapConnect 2024

    26/09/2024

  • Digital Day

    Digital Day

    19/06/2024

  • Talent Land 2024

    Talent Land 2024

    01/04/2024

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